ico Design3 TRAITS OF UNSUCCESSFUL BRANDS: #3 Failure to simplifyThe inability to be succinct is a critical failure of many brandsMar 9, 2022Mar 9, 2022
ico Design3 TRAITS OF UNSUCCESSFUL BRANDS: #2 features over benefits.Businesses love to list & list & list — but what does this mean for customers?Jan 10, 2022Jan 10, 2022
ico Design3 TRAITS OF UNSUCCESSFUL BRANDS: #1 Bad benchmarkingWhy looking over the fence at your competitors isn’t everything.Nov 22, 2021Nov 22, 2021
ico DesignNot lost in translation. How to launch an overseas brand in Britain.Why Asian businesses need to nuance their brands for the UK.May 25, 2021May 25, 2021
ico DesignWhy is a terrible name often a great brand name?Naming a product or service is a strategic and strangely emotional challenge for any business. Here’s some sound advice.Apr 26, 2021Apr 26, 2021
ico DesignConsultancies talk transformation, but many don’t look fit to deliverProfessional services companies love talking about radical change—why don’t they appear to practice what they preach?Mar 12, 20211Mar 12, 20211
ico DesignFrom Peak Booze to Gen NoLoNow Booze Britain is finally sobering up, what are the challenges for lo-alcohol beer brands?Feb 18, 20211Feb 18, 20211
ico DesignCannabis branding — time to turn over a new leaf?Just because something is universally recognised doesn’t make it a credible branding asset.Sep 1, 20202Sep 1, 20202
ico DesignLearning to love user-generated contentIt’s unpolished and raw, but UGC is a powerful tool for today’s brands.Feb 19, 2020Feb 19, 2020
ico DesignWhy investment shouldn’t define your brand.A brand makes your product or service more valuable — not only in the long game, but in the short-term.Oct 2, 2019Oct 2, 2019